Business Website
How to Create an Effective Business Website Sales Copy?
Creating or buying a business website and creating a perfect search engine optimised business website will only increase free valuable targeted visitors’ to your business website?
Free targeted visitors from any major search engine to a business website is probably the most important conclusion for any business website owner, although in reality and being negative now, as the business website server costs directly relative to the amount of bandwidth the business website is using, the increased bandwidth will inevitably will result in increased server bandwidth costs – usually bandwidth costs will increase to the next bandwidth level – example from Basic Level to Silver Level, or even from Basic Level to Gold or Platinum Level, which bandwidth increase is appropriate then higher business website server costs are guaranteed.
The increased server cost can be financially matched if a percentage of the visiting targeted visitors buy the business websites products or services, but just because tageted visitors arrive at your business website don’t automatically decide to buy, unless the business website message – referred to as the ‘Sales Copy’ on the business websites’ ‘Landing Page’ covertly encourages the targeted visitor to buy the product or service within the necessary few seconds of the visitors’ arrival, the visitor is likely to lose interest and leave – possibly never to return – the visitors leaving within a few seconds can have a negative effect on your current Ranking within the major search engine Rankings – Google for instance, closely monitors the targeted visitors behaviour after their arrive at the business website and any negative monitoring is likely to have a negative impact on the increase business websites Rankings.
The business websites’ Sales Copy is not necessarily a common topic within the search engine optimisation techniques arena, so is not necessarily considered of any importance, yet is probably one of the most important search engine optimisation techniques and must not be ignored by any business website owner.
A business website Sales Copy must be instantly compelling and covertly persuasive because intensive research concerning the habits and expectations of website visitors are examined in the finest detail, and the most important detail which must not be ignored is the fact that website visitors will decide buy or flight within the first few seconds of entering the website, if the Sales Copy is not compelling and not covertly persuasive to buy the websites products or services, then the website visitor is more than likely to flee to another website and possibly buy the same product when and if, covertly compelled by the next websites Sales Copy.
There tends to be a natural resistance for website visitors to buy a product especially when the visiting website is not a recognisable multi national brand name, so the main priority of the business websites’ Sales Copy is to covertly persuade the website visitor that buying the website product or service that buying the product or service is the right thing to do, and the product must be bought now, with no long term doubts that the product or service, offers short and long term benefits – if you don’t buy now you will forever regret the decision.
The effective Sales Copy to not force a sale, it gives reasoned and realistic arguments that will be compelling to the visitor to buy the product – best described as ‘keeping the visitor on the edge of their seat’, and much thought must be used in advance by studying the likely resistance to buying your product – mainly through effective market research, giving compelling reasons for buying the product within the first sentence of the first paragraph of the Sales Copy and continuing the sales compulsion through to the Payment Click Now Button – usually Paypal, at the bottom of the Sales Copy of the ‘Landing Page’.
If in your initial planning – prior to creation, of you business website you concentrated your efforts on creating an effective ‘Landing Page’ then the creation of an effective Sales Copy can be devoted to this one single webpage – this being the webpage within the business websites ‘main hub’ where at least initially, the main relevant buying keyword phrase is embedded within this ‘Landing Page’ and can create a very powerful solution to a potential successful business website.
An effective Sales Copy must be linked in the other aspects of the business websites search engine optimisation techniques (SEO), and every single individual SEO tasks must be completed as a whole to ensure the business website has the potential to be ranked in the first three webpages of the major search engines search results pages (SERP’s), preferably the effective SEO techniques within the business website is to such a standard to be ranked within the first webpage of (SERP’s).
Frequently Asked Questions
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QUESTION:
Business website?
I want to make a simple business website but not sure what to use to make that. I want it to look good. Should I use a company? Which company?The site will just look good with information about our company. It doesnt need anything fancy.
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ANSWER:
Ok i give you something to consider. to make a website you need the following.1. web hosting - you could get around USD5 per month and that is USD60 per year.
2. domain name. you could get .com for USD10 per year.
3. web design. cost? check out below forum to know what is the price webmaster would charge.
http://www.earnersforum.com/t10089/
http://www.sitepoint.com/forums/showthread.php?t=18033
4. autoresponder. this is an autopilot services that allows you gather your newsletter's subscriber information so you can send them automatic response. USD20 per month so USD120 per year.I could say it could easily cost you more than USD500 per year just to maintain simple business site if you don't have the knowledge to do it yourself.
So what if you got an option if you can have business site for less than USD300 per year.
- you got web space. (unlimited with condition that don't violate their term)
- you got unlimited bandwith (as long you don't make your site as social site like myspace, a video site like youtube or a forum or download site. they are not a media web hosting). so if you got a pet site and so popular you can receive unlimited visitor without extra charge.
- domain name.
- autoresponder.
- you can make it simple or put a lot of content when you want to
- you can attach a blog to it.
- you can do keyword research.
- you don't have to know html to make your site. the infrastructure is there so you just give the system what you want to put on your site.
- you got access to a private forum where ambitious and hard working business owner hang out. good for networking and link building for your site.
- you can add on an online store capability with extra fee but less than USD50 per year.
- 30 days 100% money back guarantee. after that pro rate basis.Believe me their system is worth more than USD1000 a year.
65% of sites that are built using this system is at the 3th percentile of all the website in the world(the current statistic is around 100 millions sites). and that means at least 10,000 visitor per month. but you got to remember it takes time to reach that point because traffic come with content. so if your site stay 5 pages the whole life time don't ever dream to get that much traffic. on the net traffic generate income.
I'm an Infopreneur. I earn a living providing information services to others who needs useful knowledge and would save a lot of their time especially on the net when information is abundance yet the quality is questionable.
I've been online about a year now. so many things i have learned so i'm trying to provide good stuff that would really help anyone who needs real information.
So go to below link for new breath of fresh air. until 4th of january the are offering 2 for the price of 1. why not find one partner who want to create a business website too so you can save even more. please watch the videos. the knowledge is invaluable for your business future. hope that helps a bit. wish you happy new year and all the best.
http://www.clickaudit.com/goto/?89035 (30 min video)
http://www.clickaudit.com/goto/?89010 (homepage)
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QUESTION:
Business Website?
I'm starting an internet based business and I need to get a website. What is the best way to go about this? Who should I use? Also explain web hosting and domain names please.
Thanks in advance.-
ANSWER:
Go to http://www.intrinzicdesignz.com they will be able to help you, they provide everything that you will need to have your own website. They provide complete packages, so you do not have to worry about finding a hosting company, registering your own domain name, building and maintaining your website.
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QUESTION:
business website?
How do you get a business website on a google search engine, or other websites?? thanks so much!!-
ANSWER:
submit it directly
Learn how to submit your site to Google http://www.google.com/addurl/?continue=/addurlLearn how to submit your site to MSN Search http://search.msn.com/docs/submit.aspx?FORM=WSDD2
Learn how to submit your site to yahoo
http://search.yahoo.com/info/submit.html
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QUESTION:
How to start a business website cheap and easy?
A family friend of ours has just started a small business venture. The business is related with designer bags and women accessories. Our friend wants to explore export opportunities and she needs a simple website and maybe develop it into a sophisticated one once the business grows so that through the web site she would be able to tap new customers and unlimited business prospects abroad. I just want to advise her how to start a business website that is cheap and does not cost that much and easy to set up and manage the website.-
ANSWER:
Hi Canda, tell your friend to draw out a concept first and make herself clear on what she wants to appear in the website. After that, find a domain name, preferably the same name of her business so that the website has its own identity and is easy to remember or memorize. You can get a free domain at http://www.webhostingreality.com/hostgator.phpI suggest that in order to avoid hiring an expensive webdesigner, just use a free open source software, no cost at all. Just click and install the software and your friend's website will be live all in a minute. WordPress or Joomla are two popular softwares for making a business website. I prefer WordPress. Get a free WordPress installation at http://www.webhostingreality.com/justhost.php
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QUESTION:
How can I create a business website that provides a service as opposed to selling actual products?
I want to create a business website that provides a service (similar concept as 'sittercity', but different service) and charges a modest membership fee, but I am not sure where to get started. I've heard of web hosting, but am not sure if this only applies to businesses that are selling products.My ideal website would be free to everyone with restricted access, but only paid members would be able to fully access all features of the website. Does anyone have helpful information on how to get this started?
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ANSWER:
You hit the nail right on the head. You must create a site that is warm and inviting. Start by offering free access then follow up with charging for full access. Your free access should presell the full access. It gives the visitor the chance to get his/her feet wet then decide to go further.
There are several hosts that can assist. Some hosts offer better tools then others. The key is to find the best match for your needs. In order to find the best match, I would suggest comparing several options. First comparing feature-by-feature then dollar-for-dollar. Using this process will ensure the best fit and the most value for your money. The web host that I use for my business is http://find.sitesell.com/UnstoppableDreams.html
They have great examples and specialized tips/assistance for building specific/targeted sites. One of their specialties is service sites as well.BEST WISHES!
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